The last quarter of a century has seen the selling off of some of the greatest luxury legends that include Chaumet, Guerlain, Givenchy, Gucci, Van Cleef & Arpels, Louis Vuitton, Bulgari and Moët Hennessy, to name but a few.
French conglomerate Moët Hennessy Louis Vuitton is teaming up with design school Central Saint Martins to create sustainable solutions for the luxury world.
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Italian fashion label Giorgio Armani’s latest eyewear collection comes with a unique interactive digital experience in the form of a love story told through audio, video, branching paths and interactive photos.
While luxury brands traditionally pride themselves on the history behind their houses, a number of brands are proving their relevancy in the 21st century by embracing technology to tell their stories.
Digital technology is helping create a seamless experience for consumers across all platforms, and luxury marketers are increasingly coming up with new and unique methods of bridging that gap.
Luxury marketers from all sectors were busy during the first quarter of the year working to extend brand presence into the digital sphere with an onslaught of unique activations.
French fashion house Chanel is recruiting brand ambassador Kristen Stewart for a musical number to promote the brand’s newly released Gabrielle bag.
Once hesitant of now-routine social media and ecommerce, luxury brands are fully embracing the potential mobile marketing has to assist in reaching discerning consumers.
