Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
Richemont-owned watchmaker Roger Dubuis is guiding Chinese consumers to their ideal timepiece through an interactive WeChat campaign.
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Dior taps WeChat’s direct-to-consumer potential in social selling effort
With bricks-and-mortar sales continuing to decline, social selling is poised to alter the current retail model by facilitating purchases seamlessly through branded communication.
Luxury Daily, August 4, 2016 – Facebook preferred over YouTube for digital video campaigns: report
Luxury Daily, August 1, 2016 – Armani secures brand’s future autonomy, independence with foundation set-up
John Lobb touts handcrafting, workmanship via in-depth series
British footwear maker John Lobb is highlighting the intimate relationship between a craftsman and his tools in an ongoing film series.
Luxury gets into the game with UEFA Euro 2016 efforts
With the UEFA European Championship kicking off June 10, a number of luxury labels showed their excitement for the soccer tournament.
Luxury Daily, June 7, 2016 – Lower spending does not stop brands from highlighting Father’s Day
Lower spending does not stop brands from highlighting Father’s Day
With Father’s Day around the corner, brands are taking steps to encourage consumers to show their appreciation with a finely crafted gift.
LVMH’s Les Journées Particulières hashtag reached 25M consumers in 3 days
Brands under the Moët Hennessy Louis Vuitton umbrella hosted more than 145,000 visitors during the third edition of “Les Journées Particulières” May 20-22.
Burberry, Chanel, LVMH and Audi – News briefs
Today in luxury marketing – Investors step up criticism of Bailey for dual role at Burberry; 2016 Cannes Film Festival: Chanel reunites with Woody Allen for “Café Society”; Antoine Arnault on luxury brands and the family business; In Audi’s virtual cockpit, technology is your co-pilot.