Giorgio Armani says sì to fragrance exploration
Italian label Giorgio Armani is creating an online space for its new fragrance, Sì, through mobile advertisements and a microsite for the scent.
Italian label Giorgio Armani is creating an online space for its new fragrance, Sì, through mobile advertisements and a microsite for the scent.
Italian fashion label Giorgio Armani is revealing the role nature played in shaping its spring/summer 2015 collection with a short film.
Today in luxury marketing – Don’t miss the digital transformation in luxury brand marketing; Diane von Furstenberg to launch fashion jewelry line; Private-jet tours take off; Tax charge dents Giorgio Armani profits.
Italian apparel label Giorgio Armani is promoting the accessibility of its couture fashions seen in its privé fall/winter 2014-15 collection with a branded beauty look.
Italian fashion label Giorgio Armani is extending the longevity of its campaign for the men’s fragrance Armani Code with a soundtrack download.
Today in luxury marketing – Giorgio Armani to develop residences in Miami; Luxury real estate: the best addresses in Europe’s top cities; Madison Avenue BID announces Madison Avenue Fashion Heritage Week; Change Capital buys control of Italian linen maker Frette.
Today in luxury marketing – BMWs and other luxury cars leave pickups in the dust; With ‘Echoes of Armani’; Salvatore Ferragamo fall campaign revealed; Lot Watch: Christie’s Lalique sale.
Fashion brands are donating their merchandise for a cause at this year’s Convivio Milano trade show.
Italian fashion label Giorgio Armani is increasing consumer engagement by placing the viewer in the protagonist’s role for its latest Acqua di Giò campaign video.
For fashion labels, Cannes Film Festival provides a bevy of red carpet photos of stars in their gowns and tuxedos.