Why your luxury brand needs social currency to survive
Marketers around the world all face the same issue: Their brands are strong with customers above 40, but weak with millennials and Gen-Zers.
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Michael Kors enlists real-life jet-setters for travel campaign
U.S. fashion label Michael Kors is highlighting its travel-inspired fall collection with the help of global influencers to expand its reach.
Most powerful marketing words your brand should use
These marketing words can help you boost conversions and improve the bottom line for your business.
Webinar transcript: “Experience: How Does it Translate in Luxury?”
Elevating and exceeding people’s expectations, and not just meeting them, goes to the heart of what it means to deliver a spotless luxury experience, according to panelists who spoke on the topic May 9 on a Luxury Daily webinar.
Zegna explores familial legacies in art exhibition
Italian fashion label Ermenegildo Zegna’s foundation is co-presenting an exhibit centered on the works of a father and his son.
Pricing presents challenge, opportunity for luxury brands in 2019
NEW YORK – One of the luxury business’ main challenges in 2019 revolves around pricing, as consumers attempt to negotiate or bargain their way to a better deal.
Retailers raising sustainability stakes with material bans
Hinting at a larger sustainability push within luxury retail and fashion, British department store chain Selfridges has announced its plans to stop selling items made with exotic skins within the next year.
Armarium brings eco-glamour to red carpet
Fashion rental platform Armarium is channeling its sustainability leanings into a physical shop for awards season.
Swarovski links with DKNY for fashion jewelry
The Swarovski Group has entered a multi-year licensing deal with fashion label DKNY to produce a jewelry line using the company’s crystals.
Land Rover appeals to city drivers with redesigned Evoque
British automaker Jaguar Land Rover is promoting its redesigned Range Rover Evoque with a tech-centric campaign aimed at urban, environmentally conscious drivers.