Luxury Daily, August 13, 2013 – Innovation in fashion ads should not stray from brand DNA
Search Results for: net-a-porter
Top 10 luxury brand digital campaigns of H1
Luxury marketers deeply engaged consumers on digital platforms through games, exclusive content and product personalization tools during the first half of 2013.
Top 10 luxury brand mobile campaigns of H1
During the first half of 2013, luxury marketers made use of mobile technologies to improve their offers and relationship with consumers on the go.
LVMH eyes affluent travelers with out-of-home airport advertising
LVMH Moët Hennessy Louis Vuitton is eyeing affluent travelers by placing brand advertisements on large digital screens at John F. Kennedy International Airport in New York.
Luxury Daily, July 19, 2013 – Hermès’ sales up 16pc driven by home furnishings, spring/summer campaign
Strategically placed out-of-home ads help brands stay top of mind
Although out-of-home advertisements are typically used by mass-market brands, luxury marketers benefit from these kinds of ads if they are strategically positioned and designed.
Luxury Daily, July 15, 2013 – Global retailers entered 25 new markets in Q1: Accenture
Nordstrom, Saks most digitally adept luxury retailers: L2 Think Tank
Department stores Nordstrom and Saks Fifth Avenue are ranked as the most digitally progressive retailers because of their large size and ecommerce options, according to a new report from L2 Think Tank.
Luxury Daily, July 8, 2013 – Top 10 luxury brand mobile campaigns of Q2
Piaget triggers peer-to-peer brand communication through social contest
Richemont-owned Piaget is teasing its new Rose Collection by launching the first annual “Piaget Rose Day” and a Facebook application.