Luxury Daily, December 17, 2013 – Tamara Mellon unveils first campaign video to expand reach
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Tamara Mellon unveils first campaign video to expand reach
Tamara Mellon’s namesake luxury apparel and accessories brand is building awareness among fashion-forward consumers with its first video campaign.
Oscar de la Renta targets entry-level fashionistas with The Outnet collection
U.S. fashion label Oscar de la Renta is looking to reach a wider consumer base with a capsule collection designed for Net-A-Porter’s outlet ecommerce site The Outnet.
L2 Think Tank recaps year, forecasts 2014
NEW YORK – L2 Think Tank recapped some of the year’s key digital moments and trends, what to expect in the coming year and its own global ambitions at a gathering of its members Dec. 12.
Luxury Daily, December 5, 2013 – Cartier showcases legacy of art and design at Paris exhibit
Luxury Daily, November 27, 2013 – Dolce & Gabbana appeals to aspirational consumers with crowdsourced photo album
Lanvin enters Chinese market with ecommerce regional Web site
French atelier Lanvin has entered ecommerce in China with help from the members-only Web site ShangPin, whose business model is an online mall.
92pc of Chinese consumers dissatisfied with luxury services at home: report
Chinese consumers list poor customer service and inadequate knowledge among retail staff within the country as primary motives for shopping abroad, according to a new report by Ipsos Group and Ruder Finn.
Luxury Daily, October 11, 2013 – Amazon’s beauty store poses next ecommerce hurdle for luxury brands
Top 10 luxury brand social marketers of Q3
Luxury marketers executed social campaigns with greater scope and duration to garner fresh consumer perspectives and elicit brand cohesion on a global scale during the third quarter of 2013.