Harvey Nichols’ humorous loyalty ad takes home top film prize at Cannes Lions
British department store chain Harvey Nichols’ comical look at shoplifting has earned the 2016 Film Grand Prix at the Cannes Lions International Festival of Creativity.
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Luxury Daily, June 28, 2016 – Geopolitical developments could influence $5.5tn of retail revenue by 2030
Ads on newspapers’ sites garner most favorable consumer reaction: report
Advertising in the wrong places can do more harm than good, according to a study by Rogers Insight.
Goodwood fetes BMW installation, Audi array, Jaguar VR
Over the weekend, automakers worked at full throttle to leave a lasting impression on attendees to the United Kingdom’s Goodwood Festival of Speed.
Initial vehicle defects can push consumers to competing brands: report
Non-premium brand automobiles have higher-quality new vehicles than their premium counterparts, according to a J.D. Power study.
Luxury Daily, June 21, 2016 – Brazil’s state of emergency reflects dismal outlook despite impending Olympics
Porsche cruises with skateboarders to prove headlights’ edge
German automaker Porsche is showcasing the nighttime advantage of its headlights through an athletic feat.
Audi tests gamers’ endurance in 24-hour video game racing challenge
German automaker Audi is embracing its race car affiliations in an unexpected and virtual way.
Tesla teams with Nordstrom for unconventional shopping experience
U.S. automaker Tesla is innovating the traditional dealership format through a retail placement at a Nordstrom store in Los Angeles.
Ramadan collections, Lancôme, Karl Lagerfeld and Daimler – News briefs
Today in luxury marketing – The 4 big problems with Ramadan fashion collections; Lancôme learns that even beauty brands cannot avoid politics in China; Karl Lagerfeld works out colorful collaboration with pencils; Daimler to unveil long-distance electric car in October.