Luxury labels invest in influencer marketing with bigger budgets
Influencer marketing continues to grow in the fashion, beauty and luxury businesses, as brands seek to reach the valuable millennial audience.
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Luxury Daily, April 30, 2019 – Luxury labels invest in influencer marketing with bigger budgets
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Luxury Daily, April 29, 2019 – What would an Instagram with no likes mean for brands?
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Rolls-Royce teaches fans to speak its brand language
British automaker Rolls-Royce has harnessed its heritage into a film series for the brand, in a similar manner to other luxury brands who spotlight their background to better connect with fans.
Luxury cruising – Luxury Memo special report
Luxury cruising is undergoing a resurgence as affluent travelers seek out unique and adventurous experiences, both onboard and onshore.
Luxury cruising – Luxury Memo special report
Luxury cruising is undergoing a resurgence as affluent travelers seek out unique and adventurous experiences, both onboard and onshore.
Luxury cruising – Luxury Memo special report
Luxury cruising is undergoing a resurgence as affluent travelers seek out unique and adventurous experiences, both onboard and onshore.
Luxury packaging – Luxury Memo special report
As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.
Noonouri, a story of authenticity in the digital age
CAPE TOWN, South Africa – In an age where influencer content rules the fashion industry, a graphic designer has created a virtual personality that has captured Instagram and the fashion world.
Luxury cruising – Luxury Memo special report
Luxury cruising is undergoing a resurgence as affluent travelers seek out unique and adventurous experiences, both onboard and onshore.