Chinese consumers list poor customer service and inadequate knowledge among retail staff within the country as primary motives for shopping abroad, according to a new report by Ipsos Group and Ruder Finn.
Luxury marketers executed social campaigns with greater scope and duration to garner fresh consumer perspectives and elicit brand cohesion on a global scale during the third quarter of 2013.
Luxury marketers called for greater participation and enacted educational endeavors to transform ordinary fans into loyalists and increase global awareness via mobile.
London department store Harrods is increasing its exposure in China by being the first British retailer to launch a WeChat social media account that conveys its latest content and special offers to Chinese consumers.
NEW YORK – A senior executive from Estée Lauder Cos.’ La Mer label at the Luxury Retail Summit: Holiday Focus 2013 last week emphasized that the consumer’s experience is the primary focus of the personal care brand’s strategy during the holiday season.
Swiss watchmaker Jaeger-LeCoultre is using a mobile ad found on the New York Times’ mobile site to advertise its ladies’ collection, while encouraging brand enthusiasts to download the brand’s mobile application.
Hotel chain Ritz-Carlton is bolstering its digital presence by launching a Chinese Web site and a page on social network Sina Weibo to keep up with its growing presence in China.
French fashion house Givenchy is looking to boost mcommerce through the launch of a new application that allows consumers to shop the women’s collection on smartphones and tablets.
Chanel, Hermés and Dior are among fashion marketers showing off their fall/winter collections in WSJ. magazine’s fifth anniversary issue “Women’s Style” that is aimed toward affluent women.
