Luxury Daily, February 19, 2016 – Sophisticated hackers call for refined payment security systems: report
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Miu Miu embarks on voyage of self-discovery in surreal short
Prada’s Miu Miu is celebrating Asian femininity by transporting consumers to Japan through film.
Burberry, Balmain, London real estate and Tesla – News briefs
Today in luxury marketing – Burberry faces US lawsuit accusing it of deceptive price tags; Balmain heirs said seeking sale; London monthly luxury home sales drop to worst in 7 years; Tesla’s Model S is the best-selling luxury sedan in America.
Luxury automakers falling behind on digital marketing: L2
A recent survey of 800 senior executives in the automotive sector listed digital connectivity and electric vehicle powertrains as the two most important trends, according to a new report by L2.
Luxury Daily, February 11, 2016 – Chanel, Hermès rank as top brands worth premium pricing: survey
Mini handbags, Tiffany, Burberry and automakers – News briefs
Today in luxury marketing – Super shrink me: The rise of the mini handbag; Documentary “Crazy About Tiffany’s” set to release; Burberry sues JCPenney over alleged knockoffs; Audi, BMW sell fewer luxury cars than Mercedes.
Book excerpt: What do HENRYs want? The new style of luxury status symbols
Quoting comedian Rodney Dangerfield, HENRYs “get no respect” in luxury circles. They are the lower-income, mass-affluents. HENRYs (High Earners Not Rich Yet) have incomes from $100,000 to $249,999, and they number nearly 24 million households, as compared with 3.3 million in the ranks of the ultra-affluents.
Audi leverages Bowie, Super Bowl to make a connection
German automaker Audi is blasting off to showcase its latest vehicle in style.
BMW partners with Moovit to extend mobility platform
German automaker BMW is partnering with mobile application Moovit to bring its ride-sharing service to a larger audience.
Jaguar Land Rover invests in autonomous driving development programs
British automaker Jaguar Land Rover is investing in a “living laboratory” to help develop connected and autonomous vehicles.