Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.
The management consultancy predicted that Chinese shoppers – both at home and abroad – would spend approximately $180 billion (1.2 trillion renminbi) on luxury goods by 2025, accounting for 40 percent of the worldwide consumption.
Ecommerce platform Secoo has entered into an agreement with Spring Studios in New York for a variety of marketing and retail endeavors.
Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.
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As an intangible right, trademarks cannot be protected with a security system – only the legal system keeps thieves at bay.
Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.
Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.
Your Message Subject or Title
Social network Facebook is looking to balance commerce and privacy with the introduction of new features, presenting a range of opportunities for brands and marketers.
