Audi mixes service with promotion in branded WiFi networks
German automaker Audi is connecting consumers to get the word out about its A4 at the New York International Auto Show this week.
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Brioni makes unconventional hire to fill creative director position
Kering-owned menswear label Brioni is taking a different approach for its house, appointing former MyTheresa fashion director Justin O’Shea creative director.
Luxury automakers dominate long-range electric vehicle market: report
Electric vehicles will not make up the majority of the market for at least two more decades, according to a new report by Lux Research.
Jaguar Land Rover focuses on tech with new Android Wear app
British automaker Jaguar Land Rover is showing its customers what great service means with its new wearable technology offerings.
Supercars, SUVs rule Geneva as brands target affluent locals and youth markets
Automakers are being pulled in opposite directions, with the convenience of an SUV now as alluring as the roar of a high-powered engine.
Luxury Daily, March 15, 2016 – Dolce & Gabbana turns to street artists to prove #ItaliaIsLove
Audi positions itself as technological frontrunner with A4 campaign
German automaker Audi is showing how intelligence is the new rock ‘n’ roll in its latest advertising campaign.
Luxury Daily, March 14, 2016 – Why luxury brands must evolve their media planning and buying strategy
Harrods, Egypt, hotel mergers and art sales – News briefs
Today in luxury marketing – Michael Ward to step down as managing director of Harrods; Where’s my Mercedes? Egypt’s financial crisis hits the rich; Hotel industry set for more M&A deals after busy 2015; The art market: Sliding sales year on year.
How luxury brands should target India’s super-rich
This exclusive report spells out the state of India’s luxury market, with an emphasis on demographics, consumer attitudes, what is working and what is not, as well as a roadmap for brands and retailers to establish themselves in the world’s fastest-growing market economy.