Top 10 luxury brand mobile efforts of Q1
Similar to social campaigns seen in the first quarter of 2014, marketers aimed to increase consumer participation through mobile engagement.
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Fashion marketers rely on repetition in April edition of Vogue
Ralph Lauren, Christian Dior and Gucci vied to be the “world’s most talked about brand” in the April issue of Condé Nast’s Vogue.
Luxury Daily, April 3, 2014 – Top 10 luxury brand digital campaigns of Q1
Peninsula Hotels weaves experiences into streamlined Web site
The Peninsula Hotels revamped its Web site with a cleaner look that consolidates information and emphasizes visual content.
Expert content lifts purchase intent more than branded user-generated media
SAN FRANCISCO – As content continues to proliferate online, consumers are increasingly hard-pressed to distinguish between credible sources and sources masquerading as credible, according to a panel March 27 at ad:tech San Francisco.
Fashion brands, retailers look to Twitter for liberated communication
Luxury brands have become increasingly conversational on Twitter, allowing access to designers via Q&A sessions or retweeting what their consumers are saying.
Tom Ford creates omnichannel shopping experience with ecommerce site
U.S. fashion label Tom Ford has added another direct-operated store to its 98 retail locations in the form of a new ecommerce feature on its Web site.
Tamara Mellon tightens control of ecommerce with revamped Web site
Apparel and accessories label Tamara Mellon is taking control of its consumers’ shopping experience with a redesigned Web site that mixes content and commerce.
W magazine March issue reevaluates fashion coverage with social media input
Chanel, Gucci and Fendi were among the fashion marketers bridging the gap between print and digital with advertisements and featured pieces in pictorials found in W’s “Instaglam” March issue.
British Vogue, Harrods join forces to propel fashion-forward agenda
Condé Nast-owned British Vogue and London department store Harrods are striking a partnership for the third annual Vogue Festival March 29-30 to create a high-end, stylish experience for fashion-minded attendees.