Top 10 luxury brand digital efforts of Q1
Marketers found ways to share their perspective through service at the beginning of the year with helpful digital platforms that also provided entertainment or subtle promotion.
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BMW helps young consumers “ReachNow” for on-demand mobility
German automaker BMW is extending its commitment to mobility with the new ReachNow brand.
Top 10 luxury brand social marketers of Q1
The early months of 2016 saw brands becoming more comfortable with the newest social platforms.
Top 10 brand social videos of Q1
Marketers used the medium of video to evoke emotions in viewers, whether eliciting a laugh or tears.
Contemporary logo push revitalized interest in Gucci, says CEO
VERSAILLES, France – Serving as a bond to a brand’s past, the logo has long been debated, but contemporary updates can cement brand iconography in fashion’s future, according to Gucci’s president/CEO at The New York Times International Luxury Conference on April 5.
Changing consumer base demands “feminine” leadership qualities
VERSAILLES, France – Luxury leaders will need to embrace more collaborative characteristics to connect with the new consumer, according to the former CEO of Chanel at The New York Times International Luxury Conference on April 5.
Luxury Daily, April 5, 2016 – Selfridges welcomes all shapes and sizes with Body Studio launch
BMW, Balmain, haute technology and Japan – News briefs
Today in luxury marketing – BMW plotting ultra-luxury X7 worth $100K; The business of Balmain’s big hair swap; Haute technology: The otherworldly designs shaping fashion’s future; Japan’s luxury and lifestyle markets a magnet for investors.
YSL Beauty exudes magnetism, confidence in men’s fragrance effort
YSL Beauty is embodying the pillars of modern masculinity with the release of L’Homme Ultime, a new cologne for men.
Top 5 brand moments from last week
While the luxury industry still has plenty of room for forward-thinking and innovative growth, marketers continue to create interesting and resourceful ways to entice consumer sentiment.