Kate Moss for Topshop gives luxury retailers access to aspirational consumers
Luxury retailers have jumped on the bandwagon for the Kate Moss for Topshop collection to reach outside their typical consumer base.
Luxury retailers have jumped on the bandwagon for the Kate Moss for Topshop collection to reach outside their typical consumer base.
Dior, Chanel and Prada were among the marketers that focused on entry-level accessories in the May edition of Condé Nast-owned Tatler to attract aspirational consumers to the imprint.
Retailer Saks Fifth Avenue is driving traffic to its online shoe department with multiple advertisements on Condé Nast-owned Vogue’s mobile-optimized Web site.
The intent among affluent consumers to purchase a cruise during the next 12 months is rising, according to a report by the American Affluence Research Center.
British tailor Gieves & Hawkes and The Queensberry Hotel in London are teaming up to drive traffic to Bath in Fashion 2014, a week-long conference celebrating British fashion.
Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.
Luxury marketers repositioned brand objectives, embraced new technologies and unified different channels in the first quarter of 2014.