Breitling opens first flagship store, solidifies brand strategy
Fine watchmaker Breitling opened its first flagship boutique in the prestigious Midtown district in New York, creating a unique mono-brand location for its customers to visit.
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Individual social media techniques keep Conde Nast readers engaged
Conde Nast, publisher of magazines such as W, Vanity Fair and Vogue, delegates each of its 18 titles to use social media marketing to their advantage, resulting in an unpredictable and customized interaction with consumers.
Younger, digitally engaged consumers exhibit upscale shopping behavior: study
Consumers who are single tend to have a higher disposable income and this audience represents significant buying power for luxury brands.
Top 10 luxury ecommerce sites of 2010
The luxury sector’s digital strategy stretches from Web sites to social media marketing and online advertising. However, the ecommerce site is the one that brings home the bacon.
Luxury Daily, Dec. 23, 2010 – Are online targeting regulations inevitable?
Gilt Groupe’s stray from upscale products questions brand’s role in luxury sector
High-end flash-sale site Gilt Groupe’s announcement to sell the non-luxury Volkswagen Jetta questions whether the brand has clear standards in place, since the move is a stray from its typical repertoire.
Luxury Daily, Dec. 13, 2010 – Ralph Lauren is 2010 Luxury Marketer of the Year
Luxury Daily, Dec. 13, 2010 – Ralph Lauren is 2010 Luxury Marketer of the Year
Affluent consumers poised to spend big on Thanksgiving weekend
All sign are pointing towards a profitable Thanksgiving weekend for luxury brands as affluent consumers appear likely to open their purse strings and spend more on Black Friday and Cyber Monday than last year.
BMW, Balenciaga, sustainable luxury and China – News briefs
Today in luxury marketing -BMW chief says big-engine demand to rise as Chinese buyers seek more power; Balenciaga exhibit opens in New York; Sustainable luxury: new opportunities for growth.