Top 10 luxury ecommerce sites of 2010
The luxury sector’s digital strategy stretches from Web sites to social media marketing and online advertising. However, the ecommerce site is the one that brings home the bacon.
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Luxury Daily, Dec. 23, 2010 – Are online targeting regulations inevitable?
Gilt Groupe’s stray from upscale products questions brand’s role in luxury sector
High-end flash-sale site Gilt Groupe’s announcement to sell the non-luxury Volkswagen Jetta questions whether the brand has clear standards in place, since the move is a stray from its typical repertoire.
Luxury Daily, Dec. 13, 2010 – Ralph Lauren is 2010 Luxury Marketer of the Year
Luxury Daily, Dec. 13, 2010 – Ralph Lauren is 2010 Luxury Marketer of the Year
Affluent consumers poised to spend big on Thanksgiving weekend
All sign are pointing towards a profitable Thanksgiving weekend for luxury brands as affluent consumers appear likely to open their purse strings and spend more on Black Friday and Cyber Monday than last year.
BMW, Balenciaga, sustainable luxury and China – News briefs
Today in luxury marketing -BMW chief says big-engine demand to rise as Chinese buyers seek more power; Balenciaga exhibit opens in New York; Sustainable luxury: new opportunities for growth.
Women’s Wear Daily flaunts luxury ties in grand centennial push
Conde Nast’s Women’s Wear Daily has lured nearly all of the world’s major luxury brands into advertising or promotional partnerships as part of a multichannel blitz for the publication’s 100th anniversary.
Lexus, Neiman Marcus Inc. – News briefs
Today in luxury marketing – Lexus leads luxury car sales over Mercedes; Neiman Marcus Inc. plans to amend its existing credit facility.
Lexus highlights brand innovation via multichannel campaign
Lexus has released a multichannel ad campaign to highlight the world’s most advanced driving simulator that lets the brand’s engineers create safer driving technology.