Luxury Daily, March 3, 2011 – Lexus unveils largest multichannel campaign in brand history
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Bergdorf Goodman is king of customer experience: Luxury Institute
A study by The Luxury Institute found that Bergdorf Goodman and Nordstrom excel far better than other retailers at having a top-notch overall shopping and customer service experience for their affluent consumers.
Variety is key for luxury email segmentation strategies
Luxury brands will see increases in both sales volume and return on investment when implementing segmentation strategies into their email marketing.
WWD measures brand success with Milestones iPad app
Women’s Wear Daily is celebrating the significant achievements of luxury brands with a digital version of its Milestones issue offered via an ad-supported iPad application.
Gucci, Gilt Groupe and Porsche – News briefs
Today in luxury marketing – Gucci Group CEO gets the boot; Gilt Groupe chief considering IPO in 2012; Seven reasons why Porsche is winning the social media game.
43pc of affluent consumers shop online for gifts: study
With Valentine’s Day come and gone, luxury brands need to learn from the holiday and prepare their online Web sites to take advantage of the powerful gifting opportunities right around the corner, such as Mother’s Day and Father’s Day.
Cost-per-engagement online ads most effective metric for luxury brands: expert
An industry expert claims that luxury brands should be using cost-per-engagement metrics for their online advertising to ensure effectiveness and ultimately drive sales.
Breitling opens first flagship store, solidifies brand strategy
Fine watchmaker Breitling opened its first flagship boutique in the prestigious Midtown district in New York, creating a unique mono-brand location for its customers to visit.
Individual social media techniques keep Conde Nast readers engaged
Conde Nast, publisher of magazines such as W, Vanity Fair and Vogue, delegates each of its 18 titles to use social media marketing to their advantage, resulting in an unpredictable and customized interaction with consumers.
Younger, digitally engaged consumers exhibit upscale shopping behavior: study
Consumers who are single tend to have a higher disposable income and this audience represents significant buying power for luxury brands.