Luxury Daily, September 2, 2014 – Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience
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Luxury Daily, August 29, 2014 – Bergdorf Goodman teams with Maserati for branded fashion photo shoot
Luxury Daily, August 25, 2014 – Cartier shows Panthère’s historic prowl from A to Z
Fashionable faces take on ALS Ice Bucket Challenge to show sense of humor
After the ALS Ice Bucket Challenge has been circulating for a few weeks, designers and luxury fashion players are joining the charity initiative on social media.
Louis Vuitton, Burberry use lengthy campaigns in September Vogue to remain top-of-mind
Fashion and jewelry marketers turned to Condé Nast women’s magazine Vogue’s September issue to run long-form campaigns.
Luxury Daily, August 21, 2014 – Selfridges salutes masters of fashion with fall multichannel project
Fashion, luxury advertisers boosted WSJ. magazine’s biggest women’s style issue
Forty-six percent of the advertisers in The Wall Street Journal’s WSJ. magazine’s September issue were new to the publication, contributing to the imprint’s largest page count in its six year history.
Lyst makeover gives brands more space for marketing
Fashion ecommerce platform Lyst is rebranding its online presence with a new logo, homepage and revamped platforms across desktop and mobile.
Saks launches ecommerce activewear shop to round out apparel offerings
Department store chain Saks Fifth Avenue is meeting more consumer needs with the launch of an activewear shop online.
Top 5 brand moments from last week
Three more people will join the elite Bugatti “Legendes” club in the near future following the debut of the last model in the series.