BMW teams with Intel, Mobileye for autonomous innovation
Automaker BMW Group is looking to put street-ready autonomous vehicles into production by 2021 with the creation of an open platform with technology partners.
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Louis Vuitton boasts most consumer affection among luxury brands
When it comes to luxury brands, consumers show the most affection for Louis Vuitton, according to new research from NetBase.
Top 5 brand moments from last week
Whether it’s decoding secret messages, swapping careers or paying homage to one of literature’s most renowned scribes, the luxury sector excels at engaging and entertaining its target demographic.
Luxury Daily, July 1, 2016 – Brands must reassess in-store experience to profit from increased consumer spending: GfK
Demographic differences should shape automotive ad strategies: report
Automotive shoppers begin research interested in brand reputations, but make purchase decisions on more practical matters, according to a report from Jumpstart Automotive Group and Ipsos Connect.
Harvey Nichols’ humorous loyalty ad takes home top film prize at Cannes Lions
British department store chain Harvey Nichols’ comical look at shoplifting has earned the 2016 Film Grand Prix at the Cannes Lions International Festival of Creativity.
Luxury Daily, June 28, 2016 – Geopolitical developments could influence $5.5tn of retail revenue by 2030
Ads on newspapers’ sites garner most favorable consumer reaction: report
Advertising in the wrong places can do more harm than good, according to a study by Rogers Insight.
Goodwood fetes BMW installation, Audi array, Jaguar VR
Over the weekend, automakers worked at full throttle to leave a lasting impression on attendees to the United Kingdom’s Goodwood Festival of Speed.
Initial vehicle defects can push consumers to competing brands: report
Non-premium brand automobiles have higher-quality new vehicles than their premium counterparts, according to a J.D. Power study.