Top 10 social media efforts of Q2 2018
Social media has become the primary means of communication for brands and customers today.
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Luxury Daily, June 21, 2018 – Delivering excellent retail experiences hinges on ease, emotion
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Innovation, passion and quality are keys to building an evergreen brand
VENICE, Italy – There is an ongoing push and pull in the luxury business today between the heritage brands with decades or even centuries of history and tradition behind them and the newer, younger brands that still have something to prove.
Calling out to women in luxury: Own your ideas
NEW YORK – Businesses are changing, reaching a global, wider audience with a range of consumers, which means their companies’ management needs to reflect that.
Retail, fashion brands see greatest engagement from influencer efforts
Regulatory pushes for greater transparency in branded influencer content have not hurt the consumer response to these campaigns, according to a report from Mavrck.
Influencer marketing adoption grows as brands seek Gens Y, Z
NEW YORK – Seventy-eight percent of marketers working in fashion, luxury and beauty report leveraging influencer campaigns, marking a 13 percent increase in the past year.
Top 10 digital efforts of Q1 2018
In the modern business world, the qualifier of “digital” hardly seems necessary anymore.
Tod’s surfs into summer with breezy promotion
Italian fashion label Tod’s is heading to the beach to promote a collection inspired by California’s surf culture.
Luxury co-opts drops to build hype through exclusivity
As the luxury business looks to drive sales in an increasingly competitive retail environment, it is turning to a streetwear-style tactic to create consistent newness.
Top 5 brand moments from last week
Luxury has much to gain from working with influencers whose large followings can help extend a brand’s reach.