Prada proves most-popular brand for television name-dropping
Many luxury brands receive organic mentions from television writers, but Prada, Gucci and Chanel are the labels who have been referenced the most.
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Luxury Daily, November 30, 2017 – Prada proves most-popular brand for television name-dropping
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Luxury Daily, November 3, 2017 – Media’s vulnerability has incited innovation, experimentation
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Experiential trend opens doors for marketers, spurs haptic feedback
NEW YORK – Despite fears of missing out, a shift in behavior has made it difficult for marketers to draw consumers from their homes, increasing the necessity of events being more eventful.
Top 10 multichannel efforts of Q3
Due to the availability of numerous platforms and consumers’ increased desire for experiential marketing, multichannel concepts reign as go-to methods to engage potential luxury buyers.
Unified cross-platform strategy, consumer control enhances ad recall
NEW YORK – Successfully breaking through the noise with impactful digital advertising is an ongoing challenge for brands, but considering consumers’ neural behavior can help ensure a unit is effective.
Harrods to host Dolce & Gabbana takeover for the holidays
Italian fashion label Dolce & Gabbana will be putting its touch on department store Harrods’ holiday festivities.
Digital investment, informed employees arm retailers against ecommerce players
The disruption of online shopping has greatly impacted bricks-and-mortar, but physical retailers are fighting to stay alive with an arsenal of digital and tangible tactics to safeguard their industry.
Holiday marketing – Luxury Memo special report
The height of the holiday shopping season may still be months away, but it is in marketers’ best interests to get on consumers’ radars now.
Holiday marketing – Luxury Memo special report
The height of the holiday shopping season may still be months away, but it is in marketers’ best interests to get on consumers’ radars now.