New kind of prestige: Ueber-brands
Old rules of prestige brand making – price, provenance, precious materials – are still present, but new ones have established themselves next to them, sometimes in defying opposition.
Old rules of prestige brand making – price, provenance, precious materials – are still present, but new ones have established themselves next to them, sometimes in defying opposition.
During the first half of 2017, fine jewelers and watchmakers set out to prove that slow and steady may be the best strategy for their sector.
Despite the increasing focus on digital marketing in luxury, the virtual has not supplanted the benefits of in-person interactions.
Despite the increasing focus on digital marketing in luxury, the virtual has not supplanted the benefits of in-person interactions.
Despite the increasing focus on digital marketing in luxury, the virtual has not supplanted the benefits of in-person interactions.
Despite the increasing focus on digital marketing in luxury, the virtual has not supplanted the benefits of in-person interactions.
French luxury goods conglomerate Moët Hennessy Louis Vuitton’s spirit and governance is propelled by innovative momentum that keeps the group at the forefront of industry change.
French luxury goods conglomerate Moët Hennessy Louis Vuitton’s spirit and governance is propelled by innovative momentum that keeps the group at the forefront of industry change.
French luxury goods conglomerate Moët Hennessy Louis Vuitton’s spirit and governance is propelled by innovative momentum that keeps the group at the forefront of industry change.
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