Go beyond data to curate bespoke, memorable events
NEW YORK – An event-planning trap that much of the luxury industry falls into is hosting over-the-top experiences for the wrong audience and hoping for an ROI.
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Brioni relocates New York flagship further up Madison Avenue
Kering-owned menswear brand Brioni is upping its selling space on Madison Avenue with a new flagship.
LVMH attracts future talent in all-access tour demonstrating visionary spirit
Moët Hennessy Louis Vuitton is opening its doors for a single day to give 220 students a first-hand glimpse at the French conglomerate’s inner workings.
Top 5 brand moments from last week
Luxury brands are continuously keeping in-step with their global consumer base by enhancing in-store capabilities or curating international street style guides geared for a discerning audience.
Zegna fetes London opening with bespoke footwear debut
Italian fashion label Ermenegildo Zegna is marking the reopening of its London flagship store feet first.
Luxury Daily, November 1, 2016 – Newly minted super rich leaking into accessible luxury: BCG
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Top 10 luxury brand mobile marketers of Q3
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’ purchasing journeys to drive both online and bricks-and-mortar conversions.
Top 5 brand moments from last week
Video and brand experiences are still proving to be leaders in luxury marketing.
Luxury Daily, September 26, 2016 – Luxury online purchase experience only reaching half of potential
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Luxury Daily, September 2, 2016 – Bloomingdale’s gamifies in-store shopping through Snapchat filters