Giorgio Armani Beauty is showing that the same attention reserved for its couture fashions is also extended to its cosmetic collection, designed specifically backstage at its runway show.
Luxury Daily’s live news from Feb. 17 – New York Times helps readers “spend well” with personal wealth supplement; Neiman Marcus outfits closet space at St. Regis Washington; Armani celebrates 40th anniversary with strategic handbag release; Michael Kors emphasizes perspective for fall 2015 livestream event.
Italian apparel and accessories brand Giorgio Armani is celebrating its 40th anniversary with the debut of a new handbag.
Italian fashion label Giorgio Armani is challenging women to say “Si” to new adventures and especially to the brand’s new fragrance of the same name.
Today in luxury marketing – Hugo Boss sales miss estimates amid slack European luxury demand; Ralph Lauren plans new global brand management structure; Giorgio Armani and GQ magazine partner up for Grammys after party; BMW fixes security flaw in its in-car software.
Luxury Daily’s live news from Jan. 14 – Armani teases beauty line with fashion content; Van Cleef & Arpels reinforces artistic ties with ballet sponsorship; Land Rover looks back to origins to commemorate Defender’s end; Lancôme prepares consumers for their close-ups.
Giorgio Armani Beauty is teasing its first couture makeup collection with a microsite and social video.
Italian label Giorgio Armani is advertising its gift collections on the mobile site of New York magazine’s The Cut with a banner ad that clicks-through to holiday suggestions.
Luxury advertisers such as Tom Ford, Giorgio Armani and Versace took a sensory approach to promoting its wares in the November issue of Vanity Fair.
