Pat McGrath shares images on Facebook that promote beauty brands
British makeup artist Pat McGrath is promoting a number of the luxury brands she works with by sharing behind-the-scenes images of this year’s New York Fashion Week on Facebook.
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Valentino uses imagery in mobile ad on British Vogue
Italian fashion brand Valentino is looking toward its U.K. consumers with a mobile, tablet and desktop advertisement on British Vogue for its Mime by Valentino Garavani collection.
Roberto Cavalli reinterprets Garden of Eden for latest fragrance effort
Italian fashion label Roberto Cavalli is looking to transport consumers to “Paradiso” this winter with a campaign for its latest fragrance of the same name.
Luxury Daily, January 20, 2015 – 43pc of consumers prefer to shop online: IBM
Counterfeiting, Holt Renfrew, Bally and Diane von Furstenburg – Live news
Luxury Daily’s live news from Jan. 16 – Shoppers accidentally buy counterfeit products online; Holt Renfrew asks consumers to chew gum for art display; Bally briefcase holds Academy Awards ballots; DVF looks for contestants for second season.
Top 10 luxury branding efforts of 2014
Luxury brands further communicated their personal aesthetic through integrated multichannel campaigns and event placement.
Top 10 luxury multichannel efforts of 2014
Increasingly, the lines between digital, physical and mobile are blurred to create imaginative and deep campaigns.
Beauty marketers spent 23pc more on digital in 2014: report
Increasingly, beauty brands are making investments in digital, simultaneously retaining or reducing their spend in traditional print media, according to a new report by L2.
Gucci, Ralph Lauren are 2014 digital geniuses: L2
While less than 5 percent of luxury fashion sales stem directly from ecommerce, half of total sales are influenced by a consumer’s digital interaction, according to a new report from L2.
Luxury Daily, December 11, 2014 – Luxury is the seventh largest European economy