Today in luxury marketing – Bergé praises Slimane’s plan for Yves Saint Laurent; Small luxury firms make modest way to global market; BMW recalls X5, X6 over leaking power steering fluid; Bringing luxury brands out of the digital Stone Age.
As part of a brand makeover under designer Hedi Slimane, storied haute couture brand Yves Saint Laurent will be changing its name to Saint Laurent Paris. Experts are divided as to whether or not the French house should be messing with more than four decades of history and goodwill associated with the name.
Today in luxury marketing – Ferragamo re-opens up shop in Manhattan; Why luxury brands will fail without a clear design philosophy; Lagerfeld to design VIP helicopters; Yves Saint Laurent launching eyewear line.
Today in luxury marketing – Needless to say, YSL is having none of Louboutin’s appeal; Madrid Fashion Week links with Mercedes-Benz; Diamonds to outpace gold on Asian spending.
The Yves Saint Laurent museum exhibit is heading to the Denver Art Museum in March 2012 and luxury hotels such as the Four Seasons and Ritz-Carlton are leveraging the event to increase guest traffic on the heels of the skiing season.
Today in luxury marketing – Women’s-only Bottega Veneta store unveiled on Madison Ave; Emily Blunt for YSL’s Opium; Ferragamo fetes new line; European shares hit by Italian political turmoil.
Today in luxury marketing – Chanel files Internet trademark lawsuit in Vegas; Gucci goes high-tech; YSL signs Emily Blunt as new face of Opium.
Today in luxury marketing – Dolce & Gabbana flagship said set for Fifth Avenue; June apparel prices jump; Yves Saint Laurent defends its red soles against Christian Louboutin’s charges.
Today in luxury marketing – YSL relaunches Touche Eclat to suit black and Asian women; Saks CEO says luxury spending is on the rebound as it reports Q1 profit up 51pc; Hublot opens New York flagship.
