Gucci plays with unbridled nostalgia for fragrance launch
Italian fashion label Gucci is introducing its latest fragrance, a universal scent that reflects the shifting identities among younger consumers.
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Belstaff celebrates individuality, sustainability in naturalistic series
British fashion label Belstaff is turning to intimate portraits of rugged individuals to give the brand another layer of authenticity.
Chopard shines light on carefree brides-to-be
Swiss jeweler Chopard is appealing to modern brides with an engagement ring campaign centered around an independent woman.
Chloé spotlights adventurous women in IGTV series
French fashion label Chloé is exploring ambition and curiosity in the latest effort around its Nomade fragrance.
Gucci adds movie magic to its spring campaign
Italian fashion label Gucci is playing up the glitz and glamour of its apparel in a classic Hollywood-themed campaign for its spring/summer 2019 collection.
Chanel plays up the strength of its ceramic timepieces
French fashion label Chanel is encouraging women to embrace their strong personalities in an amusing film campaign for its feminine timepieces.
Dior explores new world in animated holiday film
French couture house Christian Dior is celebrating the holidays with an imaginative journey centered on its fragrance offerings.
Brand collaborations lead to double exposure for retailers
To capture consumer attention, a growing number of retailers and department stores have partnered with luxury brands to create more engaging campaigns.
Prada makes special delivery in filmic project
Italian fashion label Prada is turning to an unexpected leading man for a cinematic campaign around its Cahier handbag.
Givenchy looks for forbidden adventure in fragrance launch
French fashion house Givenchy is relaunching a classic women’s fragrance created for Audrey Hepburn with the help of a modern-day star.