Published: March 29, 2011
LUXURY DAILY The News Leader in Luxury March 28, 2011; ***************************************** Category: Multichannel PORSCHE TAKES NEW DIRECTION WITH MULTICHANNEL CAMPAIGN https://www.luxurydaily.com/18035/ By Rachel Lamb Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share […]
Published: March 28, 2011
Now that more consumers are making purchases via iPhones, iPads, Android smartphones and other mobile devices, a mobile-optimized version of a retailer’s regular site is becoming necessary.
Published: March 25, 2011
NEW YORK – Sue Wong personally showcased her “My Fair Lady”-inspired fall collection March 24 to invite-only guests at a private showroom.
Published: March 23, 2011
Published: March 23, 2011
Luxury brands take pride in the visual elements of their Web sites, but most seem to care more about looks than if the site is actually functional.
Published: March 21, 2011
With Mother’s Day quickly approaching on May 8, London-based department store Harrods is promoting its luxury products via a Mother’s Day-inspired email newsletter.
Published: March 16, 2011
When the going gets tough, affluent consumers get going – and shopping.
Published: March 11, 2011
On-site search, data organization and merchandising strategy are all key in increasing luxury Web site conversion rates and lowering visitor bounce rates, according to industry experts.
Published: March 7, 2011
Luxury brands may want to think twice before saying “I do” to ShopBop’s upcoming wedding boutique as the consistent discounting of products may drop their status in the luxury sector.
Published: March 4, 2011
Neiman Marcus Group reported a 12.9 percent increase in year-over-year sales, indicating a significant boost in the overall luxury market.
