Australian-owned luxury men’s department store Harrolds has just undergone a 1,000-square-foot renovation of its Melbourne store and has chosen to promote itself through traditional media such as word of mouth and direct mail.
Today in luxury marketing – Prada taps China’s haute market; Versace back in profit; Neiman Marcus reports March sales up nearly 9 pc as luxury retailers beat forecasts.
With wedding season quickly approaching, flash-sales retailer Gilt Groupe is promoting its bridal shop via a wedding invitation-inspired email newsletter.
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
German automaker Mercedes-Benz has partnered with fine polo equipment and apparel brand La Martina by using on-site marketing to promote its collaboration with Big Brothers Big Sisters to raise money for the organization.
Polo Ralph Lauren is using digital and in-store marketing to promote its collaboration with the Michael J. Fox Foundation to raise money for Parkinson’s disease via dog tag sales.
A study by the Luxury Institute found that Hermes, Brioni and Versace rank highest in reputation and prestige compared with other luxury brands.
