Retailers struggling to connect cross-channel dots: L2
Consumers are becoming surgical with their time in stores and online, making slip-ups by retailers reverberate further than they once did, according to a new report by L2.
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Moschino introduces new fragrance in teddy bear form
Italian fashion label Moschino has created a new fragrance that is sold in a bottle embedded within a small teddy bear.
Lagos readies for holiday gifting rush with mobile landing page
Jeweler Lagos is working to increase awareness among W magazine’s readers with mobile advertisements touting the brand’s designs.
Chloé creates ecommerce link with handbag feature
French apparel and accessories house Chloé is helping consumers choose the right handbag by assigning personalities to each style.
Bergdorf Goodman ranks highest for in-store engagement: report
While Bergdorf Goodman received accolades for its in-store experience, Saks Fifth Avenue received the top spot for online experience, according to a new report by the Luxury Institute.
Douglas Elliman revamps magazine for lifestyle slant
Real estate brokerage firm Douglas Elliman is suffusing its biannual magazine Elliman with more lifestyle content to appeal to its increasingly global audience.
Jimmy Choo, Cartier, Dolce & Gabbana and Land Rover – Live news
Luxury Daily’s live news from Oct. 17 – Jimmy Choo opens on London Stock Exchange; Cartier courts upscale male audience with branded content on CNN; Dolce & Gabbana selects Colin Farrell as face for upcoming fragrance debut; Land Rover gifts first Discovery Sport to Virgin Galactic.
Outdated fraud practices are hurting conversion rates
NEW YORK – As luxury brands are opened up to a global, mobile audience via ecommerce, their sales are being hurt by pre-digital risk monitoring systems, according to an executive from Forter at Luxury Interactive 2014 on Oct. 14.
Finding the right metrics for online, offline behavior
NEW YORK – Carrying over the product and brand experiences from offline to online creates a unified story across channels, according to panelists on the “Creating a Meaningful Site Experience to Engage Customers and Drive Sales” session Oct. 14 at Luxury Interactive 2014.
Custom email marketing boosts consumer spend across channels: report
A new report by ContactLab and Exane BNP Paribas identifies Burberry as the only luxury brand fully committed to a digital future because of its cross-channel convenience and embrace of shops on marketplaces such as Tmall and Amazon.