Saks reveals new direction in downtown location
Department store chain Saks Fifth Avenue has opened its second store in New York, bringing its retail brand downtown.
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Marc Jacobs, Prada usher in Google experiment to curate fashion content
A number of fashion brands are hoping to facilitate a direct connection to consumers who are searching for related information on Google.
Luxury Daily, September 7, 2016 – Marc Jacobs, Prada usher in Google experiment to curate fashion content
World’s leading luxury business publication September 7, 2016 Read more on luxurydaily.com | Subscribe Apparel and accessories Marc Jacobs, Prada usher in Google experiment to curate fashion content A number of fashion brands are hoping to facilitate a direct connection to consumers who are searching for related information on Google. Entire article Fragrance […]
Poltrona Frau unites employees in earthquake aid
Italian furniture maker Poltrona Frau Group is raising funds to help individuals affected by a devastating earthquake that affected its home country.
Aston Martin touts brand extensions, collaborations in immersive storefront
British automaker Aston Martin is inviting consumers to explore its brand lifestyle through its first experiential boutique.
Jaguar proclaims XE’s greatness in rival model matchup
British automaker Jaguar is pitting its XE model up against the competition in a rivalry test drive event.
Land Rover makes adventurous parallels with snowboarding tot
British automaker Land Rover is proving that thrill-seeking is inherent with help from a petite athlete.
Luxury Daily, August 29, 2016 – Chanel touts youthful edge in Willow Smith-fronted eyewear spot
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Dior, China, Boglioli and Australia – News briefs
Today in luxury marketing – Dior’s Peter Philips takes a hands-on approach; What’s stopping luxury goods groups in China moving from bricks to clicks?; Meet Gucci’s former head of tailoring who’s now revamping Boglioli; Australia binges on luxury cars as living standards drop.
Mass automakers present greater competition for luxury brands as consumer sentiment rises
Luxury automakers have typically dominated the top spots in customer satisfaction rankings, but mass-market brands are catching up.