Should luxury brands embrace TikTok?
Short video application TikTok has amassed a strong user base particularly among younger consumers, but it has yet to significantly catch on with luxury marketers.
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Half of women research skincare online before in-store shopping
As women become more interested in investigating the ingredients in beauty products and the brands behind them, online research is playing a significant role in their discovery.
Gucci, Louis Vuitton are bridges from streetwear into luxury
As streetwear and luxury increasingly converge, secondhand seller The RealReal has seen a 56 percent increase year-over-year in menswear shoppers buying across both categories.
Top 5 brand moments from last week
Luxury labels are finding new mediums to promote themselves in mass transit, with recent efforts including branded buses and subway cards.
Luxury Daily, August 7, 2019 – Barneys bankruptcy portends continued struggles for luxury retail
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Luxury brands lean into love in Qixi pushes
Ahead of Qixi, which is akin to Valentine’s Day in China, luxury brands are looking to be top-of-mind as consumers seek to show their love through gifting.
Pinterest expands shopping tools, streamlining discovery
Pinterest is emphasizing personalization in its latest effort to make the social platform more shoppable.
Luxury Daily, August 2, 2019 – Trifecta hitting slow-changing luxury business: Younger gen, tech and China
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Gucci plays with unbridled nostalgia for fragrance launch
Italian fashion label Gucci is introducing its latest fragrance, a universal scent that reflects the shifting identities among younger consumers.
Hong Kong, Miuccia Prada, Africa and BMW – News briefs
Today in luxury – Luxury CEOs rattled as Hong Kong protests scare Chinese shoppers; Miuccia Prada, luxury-fashion pioneer; Is Africa luxury’s next golden continent?; BMW’s profits hit by electric vehicle and emissions costs.