Should luxury brands embrace TikTok?
Short video application TikTok has amassed a strong user base particularly among younger consumers, but it has yet to significantly catch on with luxury marketers.
Short video application TikTok has amassed a strong user base particularly among younger consumers, but it has yet to significantly catch on with luxury marketers.
As women become more interested in investigating the ingredients in beauty products and the brands behind them, online research is playing a significant role in their discovery.
As streetwear and luxury increasingly converge, secondhand seller The RealReal has seen a 56 percent increase year-over-year in menswear shoppers buying across both categories.
Luxury labels are finding new mediums to promote themselves in mass transit, with recent efforts including branded buses and subway cards.
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Ahead of Qixi, which is akin to Valentine’s Day in China, luxury brands are looking to be top-of-mind as consumers seek to show their love through gifting.
Pinterest is emphasizing personalization in its latest effort to make the social platform more shoppable.
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Italian fashion label Gucci is introducing its latest fragrance, a universal scent that reflects the shifting identities among younger consumers.
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