YSL Beauté creates bespoke tutorials using Google Glass
French atelier Saint Laurent Paris’ beauty brand YSL Beauté is enhancing product demonstrations at its cosmetic counters with the introduction of Google Glass tutorials.
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Veranda wraps up 2014 with fourth consecutive year of paging, revenue gains
Chanel and Armani Casa are among the luxury brands taking part in Veranda’s “season of style” in the publication’s November/December issue to increase product awareness before the holidays.
Farfetch holiday campaign gives fairy tales high fashion makeover
Ecommerce site Farfetch is enchanting consumers with a multi-chapter fairy tale for its holiday campaign that allows the retailer to tell stories around the luxury items available in its network of boutiques.
Amazon needs image overhaul to attract luxury brands: report
Despite Amazon’s efforts to attract luxury fashion labels, the online retailer’s official distribution rates sit at 16 percent, showing a general aversion to selling on the platform, according to a new report by L2.
Luxury Daily, November 25, 2014 – Amazon needs image overhaul to attract luxury brands: report
INYT Luxury Conference explores where art, technology and fashion intersect
Reflecting the growing convergence of fashion, art and technology, the upcoming New York Times International Luxury Conference will explore how those in the industry can benefit from these relationships.
Land Rover, Fortnums team with Conrad Hotels for shopping excursion
Conrad Hotels & Resorts is facilitating shoppers this holiday season with curated shopping experiences.
Chloé sponsors House of Voltaire pop-up shop
French apparel and accessories house Chloé is creating a pop-up shop in the London gallery, Studio Voltaire.
David Yurman uses mobile ads to promote charity wish lists
U.S. jewelry brand David Yurman is looking to engage consumers through Vogue’s mobile Web site with several advertisements for its Venetian Quatrefoil collection.
Marrying retail and digital for bricks-and-mortar stores
While the bricks-and-mortar store will always be a part of the consumer’s repertoire, it needs to be refreshed to avoid the decline seen in music and video retail industry counterparts – who shunned rather than embraced the technological revolution.