Why luxury needs to go native
Brand-safe environments and measurable key performance indicators need to help wean luxury advertisers off their print habit.
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Luxury Daily, December 20, 2016 – Luxury marketers should focus beyond the affluent: Shullman
Santa chooses Fairmont as holiday pied-à-terre
Fairmont Hotels & Resorts in North America have reserved a room for Santa Claus as home away from home during the Christmas season.
Luxury Daily, December 13, 2016 – Affluent Chinese favor Gucci handbags, footwear over brand peers: report
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Luxury SUVs are more popular than ever, outselling sedans
Luxury SUVs have surpassed sedans in United State sales for the first time, with a 55 percent share of the market, according to Edmunds.com.
Dealership lets London shoppers book chauffeured car service for holiday excursions
H.R. Owen, a British automotive dealer group retailing marques such as Bentley and Bugatti, is easing stress this holiday season by driving shoppers in style.
McLaren encourages long-term ownership via extended warranty offer
British automaker McLaren is reacting to owners’ desires to hold onto their vehicles by lengthening its Extended Warranty.
Luxury Daily, December 2, 2016 – 55pc of affluents deem luxury prices unjustified by product value
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Luxury Daily, November 23, 2016 – 71pc of retailers have insufficient omnichannel processes: BRP
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The need for automotive product specialists are almost a necessity: report
With luxury vehicles equipped with so many new features, automotive product specialists are becoming increasingly significant as 24 percent of owners worked with one in 2016, according to J.D. Power’s new report.