Karl Lagerfeld plays iconic movie roles in “Karlywood” poster series
Karl Lagerfeld is exploring his imaginary filmography with a series of limited-edition Hollywood movie posters.
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Brands celebrate International Women’s Day with events and promotions
Sunday, March 8 is International Women’s Day this year, and luxury brands around the world are celebrating with a variety of different promotions and events.
Porsche sparks childrens’ imagination with Playmobil model
German automaker Porsche is working with toymaker Playmobil to introduce its iconic 911 model to a younger audience.
Cannondale spins bicycles into luxury
Luxury can be found in unusual places, and for some an expensive and exclusive experience comes from the adventure found within physical activity.
Luxury Daily, February 10, 2015 – Barneys brings Britain stateside with Burberry capsule collection
Luxury Daily, February 4, 2015 – Cartier romances consumers with proposal video
Retailers prompt ecommerce gifting with digital Valentine’s Day efforts
As Valentine’s Day approaches, retailers are reaching out to consumers via digital channels, looking to drive ecommerce gifting purchases.
Mobile-optimized Web experiences trump app usage: L2
Despite increased investments, luxury beauty, fashion and jewelry brands are still missing opportunities to appropriately integrate mobile into their overall digital strategy, according to a new report from L2.
Luxury Daily, January 16, 2014 – Avoid the deadly sins of luxury marketing: Wealth-X exec
Aston Martin, Richemont, Louis Vuitton and Chloé – Live news
Luxury Daily’s live news updates from Jan. 15 – Aston Martin continues Asian market focus in Seoul; Net-A-Porter, currency rates aid Richemont trading for Q3; Louis Vuitton retells serialized ad campaign for spring/summer 2015; Chloé generates interest in new fragrance via social giveaway.