Today in luxury marketing – Palais Galliera to host Margiela retrospective in 2018; Audi makes Q5 a tougher rival for Mercedes GLC, Porsche Macan; Tamara Mellon goes stiletto-first into the digital future; Balenciaga ex-boss departs Kering as luxury groups continue reshuffles.
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Today in luxury marketing – Bernard Arnault meets with President-Elect Donald Trump; Harrods demonstrators block doorways during tips protest at store; Luxury yacht makers shrug off Brexit vote; BMW loses luxury-car crown to Mercedes as 2017 headwinds rise.
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Luxury Daily’s live news from Dec. 30 – Town Residential’s high-end dealings result in fruitful 2016; Saks, Manolo Blahnik dance in the street for retailer-exclusive style; De Grisogono to serialize 813-carat diamond’s path from rough stone to high-jewelry; Dior preps for 2016’s end with party-ready beauty tutorial.
Social media has become extremely pervasive in consumer behavior and the marketing industry.
Digital platforms have ushered in video marketing beyond the television, and interesting tactics are now imperative for luxury brands.
World’s leading luxury business publication December 28, 2016 Read more on luxurydaily.com | Subscribe Marketing Top 10 brand social videos of 2016 Digital platforms have ushered in video marketing beyond the television, and interesting tactics are now imperative for luxury brands. Entire article Luxury FirstLook Announcing Luxury FirstLook 2017: Time for Luxury 2.0 […]
While many brands focused on efforts dedicated to last-minute holiday gift pushes, others in the luxury sector looked forward toward new beginnings and technologies of the future.
