Walpole, Balenciaga, airport lounges and BMW – News briefs

Published: February 7, 2017

Today in luxury marketing – Helen Brocklebank named CEO of Walpole; Bernie Sanders on being a Balenciaga muse; The airport lounge scene: What you get and how to get in; BMW shores up leadership as US sales sag.

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Luxury Daily, January 31, 2017 – Chinese consumers’ reliance on digital should lead luxury brand strategies

Published: January 31, 2017

World’s leading luxury business publication January 31, 2017 Read more on luxurydaily.com | Subscribe Marketing Chinese consumers’ reliance on digital should lead luxury brand strategies   Western brands should pay attention to consumer behavior in China, which represents 15 percent of the luxury market, and focus on strategies such as chat assistance, online reviews, multi-pay, […]

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