Snapchat tests automated ads to ramp up relevancy, ROI

Published: October 21, 2019

Social media platform Snapchat is expanding its product-focused advertising offerings with the launch of a feature designed to more effectively match marketers’ content with the right audience.

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Home furnishings – Luxury Memo special report

Published: October 10, 2019

As with many other luxury sectors, home furnishings is facing disruption thanks to consumers’ increasingly digital purchase paths. But more than other categories, décor brands face the challenge of marketing and retailing big-ticket and often large goods sight-unseen.

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