Watch and jewelry sectors show significant lag in ecommerce: L2
Luxury watch and jewelry brands are significantly lagging behind other industries when it comes to the crucial factor of ecommerce, according to a new report by L2.
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Cloud beats in-house platforms for ecommerce agility, growth: L2
Maintaining an in-house ecommerce platform is highly demanding, making a cloud-based solution the shrewdest move for brands lacking serious cash-flow and a digitally-oriented management team, according to a new report by L2 and Demandware.
Luxury Daily, April 15, 2015 – Should luxury brands stop avoiding ecommerce?
Should luxury brands stop avoiding ecommerce?
Affluent consumers have shown their interest in buying goods online, but many luxury brands have been hesitant to embrace ecommerce as part of their retail strategy.
Luxury Daily, April 13, 2015 – Luxury retailing is understanding the product experience, not the product itself
Top 5 brand moments from last week
Through the use of digital touchpoints, a host of luxury brands broadened their presence using different mediums.
Harrods, Anya Hindmarch, Swarovski and Chanel – Live news
Luxury Daily’s live news from Apr. 10 – Harrods hosts summer-themed interior and design windows; Anya Hindmarch celebrates weddings this season with online shop; Swarovski polls consumers about brand sustainability; Chanel hosts collection on Net-A-Porter to test ecommerce.
Luxury Daily, April 6, 2015 – Top 10 luxury brand digital campaigns of Q1
Galeries Lafayette gets active with launch of new sport fashion section
French department store Galeries Lafayette is responding to the growing convergence of style and workout gear with the opening of a new dedicated space for activewear in its Paris flagship.
44pc affluents shop online for better selection: report
Online marketplace Amazon is a threat to many luxury brands with its expanding presence and recent ranking as the top store for affluent consumers, according to Shullman Research Center.