Search Results for: estee lauder
Luxury Daily, September 26, 2013 – Bergdorf exec: Limit hashtags, follow consumer content on Instagram
Luxury Daily, September 23, 2013 – Neiman Marcus drives in-store traffic via nationwide music efforts
Luxury Daily, April 16, 2013 – Bulgari triggers renewed B.zero1 interest via cross-channel campaign
Will Christian Louboutin Beauté dilute the brand name?
French footwear designer Christian Louboutin will begin selling beauty products in late 2013, which could leverage the brand across a mainstream category as long as it does not dilute the name.
Do luxury brands get mobile advertising?
Luxury advertisers are reticent to jump into a mobile advertising market now worth billions of dollars. What gives?