Italian fashion label Versace’s latest video campaign, “All-Nighters,” takes a cinematic approach to content marketing by going beyond traditional social media channels to distribute it.
Italian fashion label Versus Versace is taking a candid approach for its spring/summer 2017 campaign, centering the effort on real relationships.
Luxury Daily’s live news from Feb. 16 – American Crime Story names final Versace cast; Ralph Lauren’s leadership evolution continues with two new hires; Audi to be title sponsor of Washington’s state-of-the-art stadium; Marriott sees profit increase, 6,000th property added after Starwood acquisition.
Actor Edgar Ramirez has been cast as Gianna Versace in the upcoming primetime drama based on the fashion designer’s murder.
Luxury Daily’s live news from Feb. 14 – Tag Heuer taps bold confidence of Bella Hadid to court youth; Four Seasons Napa Valley’s $3.5M homes sold as ideal Wine Country base; Versace takes to the streets to show All Love Is Love; LVMH funding ensures future access to Voltaire’s complete body of work.
Italian fashion house Versace has designed a customizable statement bracelet to celebrate the many forms of love this Valentine’s Day.
LVMH-owned French fashion house Givenchy has announced the departure of Riccardo Tisci after more than a decade at the brand’s helm.
Today in luxury marketing – Versace delaying IPO, eyeing Riccardo Tisci, sources say; Monse and Oscar de la Renta to combine fall 2017 shows; Safilo plunges as LVMH said close to buying Marcolin stake; How to hide a celebrity home buyer.
Today in luxury marketing – Carolina Herrera’s Good Girl fragrance breaks records, comes to US; Why Versace won’t show at couture; US to remain Germany’s top export destination despite Trump; New York’s luxury Hudson Yards Tower is 25pc sold.
Luxury Daily’s live news from Jan. 12 – Balmain embraces mini-me trend for children’s wear-exclusive at Harrods; Versace ups Hong Kong retail footprint despite market woes; Jewelry demand boosts Richemont sales for Q3; Nicholas Coleridge to scale back roles at Condé Nast International.
