Tod’s kisses spring hello with playful campaign
Italian fashion label Tod’s is celebrating its heritage through an advertising campaign centered on a cultural code.
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Luxury brands pig out for Chinese New Year
As Lunar New Year approaches, luxury labels are leaning in to the Chinese zodiac with products and marketing starring pigs.
Luxury Daily, January 25, 2019 – Burberry builds bridge from heritage to contemporary
Gucci, looking to long view, formally unveils training program for knowledge transfer
École de l’Amour is part of Gucci Equilibrium, a platform that supports Gucci’s 10-year Culture of Purpose sustainability and social responsibility program based on environment, people and new models.
Luxury Daily, October 18, 2018 – Modern luxury has flipped the tables on who is in control
Luxury business remains wary despite strong H1 2018: Savigny
Luxury investors still fear a possible trade war between the United States and China in spite of a positive first half to the year.
Chinese Gen Zers have unique approach to luxury: Agility
While luxury brands continue to court Chinese millennials, the nation’s Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
Top 10 luxury apparel and accessories efforts of H1
Luxury fashion labels are responding to changing consumer behavior by rethinking retail experiences.
Farfetch pursues WeChat luxury boutiques via new acquisition
Online luxury platform Farfetch is expanding its presence in China with the acquisition of CuriosityChina, a Chinese digital marketing agency.
Top 10 multichannel marketing efforts of Q2 2018
Omnichannel is vital for retailers and marketers to serve the modern consumer, and luxury brands are taking this to heart.