Why consumers break up with luxury brands
Are luxury brands simply focused on selling products at high prices and hoping to get away with it?
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Why luxury will never be the same
After my discussions with luxury managers, there seems to be one consensus. This current crisis is only an accelerator of deeper brand issues that have been around for years.
Why discounts are a dangerous overreaction to a crisis
The best-managed luxury brands are not discounting right now and are preserving their brand equity.
Why many Western luxury brands banking on China will fail
Despite skepticism from many experts, research indicates that the luxury market will turn around much faster than other markets, and China will be its growth engine.
Why the luxury sector will rebound strongly after COVID-19
Brands that do not make it out of this crisis will not be victims of the virus. The virus is simply an accelerator that brutally exposes gaps in a brand’s leadership and management.
How luxury consumer preferences in China are shifting after COVID-19
Over the last few days, I spoke with several luxury retailers based in Hong Kong and mainland China, and their feedback was consistent: While the situation after COVID-19 is gradually getting better, and shops are once again open, buying behavior has changed.
In luxury, leadership is crucial in a crisis
In 2008, the luxury sector was one of the few not tanking. Instead, luxury sales had flattened, and they returned to growth by the end of 2009, outperforming all other sectors. I expect the same to happen after this crisis, even if many industry commentators disagree.
Bottega Veneta debuts residency online to attract, retain site visitors
Italian fashion and leather goods maker Bottega Veneta has launched a new concept called the Bottega Residency on its Web site that offers content, entertainment, art and music on a weekly basis.
How brands must change for a new world order
The COVID-19 crisis is creating significant change, but it can also offer significant opportunities. This is in line with the Chinese word for crisis, which means “danger and opportunity.”
How luxury brands can win during a crisis
With markets in turmoil and uncertainty at peak levels, CEOs of brands — both in and out of the luxury business — are asking me: What now?