YSL Beauty adds to party guest list in interactive social effort
YSL Beauty is leveraging user behavior by encouraging its Instagram community to “tag a friend” to expand the reach of its latest social media campaign.
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Luxury Daily, April 21, 2017 – What would a Le Pen presidency mean for French luxury?
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Armani, Neiman Marcus, Louis Vuitton and China’s auto market – News briefs
Today in luxury marketing – Giorgio Armani plans layoffs at Italian plant; Struggles at Neiman Marcus may portend beginning of the end for full-price retail; Nicolas Ghesquière is taking his latest Louis Vuitton resort collection to the Miho Museum, near Kyoto, Japan; China’s luxury market to grow to 3M a year, Audi, Mercedes predict.
Luxury Daily, April 17, 2017 – Luxury has “spring in step” thanks to China, returning tourist flows
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Classic Trader’s luxury automotive inventory caps $1B in value
Classic Trader, a European digital marketplace for classic and luxury automobiles, has announced that its total inventory is worth more than 1 billion euros, or $1.06 billion at current exchange rates.
Luxury Daily, April 12, 2017 – British luxury already seeing challenges from Brexit: Walpole
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Montblanc races into Goodwood to celebrate timekeeping technology
Germany’s Montblanc is appealing to automotive enthusiasts through a multi-year partnership with the Goodwood Festival of Speed.
Top 10 luxury branding efforts of Q1
Luxury marketers are tapping technology, storytelling and a wide range of other tactics to weave a multichannel brand image.
Luxury Daily, April 5, 2017 – Louis Vuitton, Hermès among blitz of creators showing off craftsmanship in Milan
Ralph Lauren, Sotheby’s, BMW and cruises – News briefs
Today in luxury marketing – Ralph Lauren to cut jobs, close flagship Fifth Avenue Polo store; “Pink Star” diamond sells for record $71.2M at auction; BMW tops Mercedes for first time in 2017, narrowing the US luxury race; Cruise vacations for the anti-cruise crowd.