The 2020 reorganization is designed to make Safilo more focused on building a digitally oriented, direct-to-consumer business even as it seeks licenses to make eyeglasses, frames and sunglasses for leading luxury and premium brands.
NEW YORK – As luxury brands seek innovative ways to communicate with and engage modern consumers, students from Columbia Business School and The New School’s Parsons School of Design are providing a fresh perspective in marketing strategies developed in tandem with fashion, beauty and jewelry houses.
High-fashion houses are kicking their sportswear collaborations into high gear as casualization continues to grow its hold on the apparel market.
As the art and design worlds head to Miami this week, luxury brands are catering to an affluent crowd through activations and hospitality.
Today in luxury – Louis Vuitton has raised prices in China. Other brands could follow; Acqua di Parma’s Laura Burdese wants to “yellow-fy” the market; They see you when you’re shopping; What’s more fancy than a Porsche? A flying Porsche. Luxury automakers race to perfect the flying car.
The Ritz-Carlton will support the return of the Fashion Santa Holiday Tour to four cities, with holiday fashion personality and model Paul Mason playing a key role.
LVMH’s specialty is taking in heritage brands, spiffing them up and then spreading their pixie dust in adjacent categories without damaging the overall equity. That could very well be the genesis of the largest luxury deal ever concluded.
“Flânerie Colbert Abu Dhabi: French Luxury in the 21st Century” is designed to explore 21st-century French luxury and build a bridge with the Emirati culture.
LVMH will be able to undertake due diligence after weeks of negotiations stalled over Tiffany’s rebuff of the initial $120-per-share, all-cash offer, per Reuters
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