Luxury marketers’ Q1 2017 Web performance analysis
According to management consultancy McKinsey & Co., the share of luxury sales that occurs online is set to triple over the next 10 years, from around 6 percent today to 18 percent in 2025.
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Cartier comes out of its boutiques for Panthère Studio pop-up
Richemont-owned jeweler Cartier will open its first public-facing experiential activation in the United States market May 20-21 to garner interested in the Panthère timepiece.
Lexus challenges movie fans through quality audio
Toyota Corp.’s Lexus is testing moviegoers’ ears with a new theater advertisement that looks to entertain viewers while showing off its vehicle’s power.
Infotainment systems have become major selling point for automakers: report
Consumer behavior and interest in in-vehicle infotainment systems is drastically shifting the luxury auto industry, forcing automakers to up their standards in terms of connectivity.
Luxury Daily, May 3, 2017 – Pre-owned timepieces priced $10K or more fastest selling segment: The RealReal
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Ralph Lauren, China, Breitling and Tesla – News briefs
Today in luxury marketing – Ralph Lauren shutters Greenwich, CT store; Wealthy Chinese scramble for imperiled commodity: US “Golden Visa”; Breitling finally hits some good timing; Tesla recruiting engineers in Mexico for California plant.
Tiffany, Gucci, Oscar de la Renta, Breitling, Miu Miu and Safilo – Live news
Luxury Daily’s live news from April 28 – Tiffany leverages Town & Country’s May issue for campaign visibility; Gucci transports viewers to dance floor’s center in debut VR effort; Oscar de la Renta Pediatric Center to offer Dominican children no-cost healthcare; CVC Capital Partners acquires majority stake in Breitling; Miu Miu examines photography’s transformation in friendship snapshots; Dior, Elie Saab and Jimmy Choo eyewear to launch in Iran.
Bremont, Crown & Caliber bring trade-ins to watch industry
British watchmaker Bremont and high-end timepiece consignor Crown & Caliber are coming together for a new initiative to offer trade-in opportunities for watch owners, one of the first of its kind in the horology industry.
Luxury brands top rankings for social discussion with auto
Automakers should pay more attention into what drives consumer discussion in regards to their brands, as offline performs better than online when it comes to the auto industry.
Furla, The Met Gala 2017, Daimler and Egypt – News briefs
Today in luxury marketing – Furla buys its Australian distribution; The Met Gala 2017 theme: What you need to know; Daimler lifts earnings outlook as profit doubles; Egypt eyes faith and luxury in 2-year tourism recovery plan.