Fairmont, Burberry excel digitally in Middle East: L2

Published: October 18, 2013

Fairmont, Four Seasons and Burberry ranked among the top 10 in L2’s latest study that assesses the digital proficiency of brands active in the Middle East and finds many areas that call for greater cultural sensitivity.

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Harrods boosts Chinese consumer awareness via WeChat

Published: September 27, 2013

London department store Harrods is increasing its exposure in China by being the first British retailer to launch a WeChat social media account that conveys its latest content and special offers to Chinese consumers.

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