Luxury Daily, March 2, 2011 – Lesson to Dior: Loose lips sink ships
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Luxury Daily, March 1, 2011 – Tom Ford shares vision and inspiration via Sirius XM series
Key best practice for sales-oriented Web design
Luxury marketers must maintain a consistent brand image, keeping in mind aesthetics, customer service, option to purchase and performance in their mobile Web design strategy. Here are some best practices.
Social media to amplify luxury brands’ Oscar chatter
Consumers are expected to flock to their Twitter feeds and Facebook pages to interact in real-time with their friends while watching the most highly-viewed and talked-about advertising opportunity for luxury brands at the 83rd annual Academy Awards.
Yves Saint Laurent, Van Cleef & Arpels and Starwood – News briefs
Today in luxury marketing – Valerie Hermann steps down as YSL’s chief executive; A night at the museum with Van Cleef & Arpels; Starwood Hotels and Resorts Worldwide to check into the Middle East with 25 new hotels.
Luxury Daily, Feb. 15, 2011 – Are television ads effective?
Luxury Daily, Feb. 10, 2011 – Conde Nast exec: Increased use of Web may mean less time in-store
Luxury Daily, Feb. 2, 2011 – Mercedes-Benz 360-degree marketing strategy increases sales 14pc
Luxury Daily, Feb. 2, 2011 – Mercedes-Benz 360-degree marketing strategy increases sales 14pc
Lanvin, Windsor Jewelers and Giorgio Armani – News briefs
Today in luxury marketing – Lanvin opens on Rodeo Drive; Windsor Jewelers acquires Marina B; Giorgio Armani plans to build a hotel in Russia; Conspicuous consumption.