Swarovski backs future fashion talent with $389K pledge
Precision-cut crystal maker Swarovski is ensuring that the next generations of fashion designers have the means to study with a donation to the British Fashion Council’s Education Foundation.
Precision-cut crystal maker Swarovski is ensuring that the next generations of fashion designers have the means to study with a donation to the British Fashion Council’s Education Foundation.
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German automakers BMW, Audi and Mercedes-Benz continue to dominate the luxury auto industry by making up approximately 80 percent of the market share, according to Smart Research Insights.
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Despite perceived cultural differences, affluent consumers in the United Kingdom and China have habits and attitudes toward luxury that are increasingly similar.
Contradicting the depiction of millennials as against car ownership, new YouGov research finds that 40 percent of affluents in this age bracket are planning a vehicle purchase in the next year.
Looking to affluent consumers, luxury marketers are taking unique steps to make the brand experience more high-end with efforts ranging from messaging campaigns to scavenger hunts.
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