Luxury Daily, April 22, 2011 – Alexander McQueen remembered in Vogue Met Gala app
Search Results for: bulgari
Ritz-Carlton gets up-to-speed with running program
Ritz-Carlton, Dallas is incorporating its new “Run and Recover” running program that personalizes a fitness routine for its guests and ends with an athletic massage at the hotel’s spa.
Using celebrities as luxury brand ambassadors – for better or worse
A predominant luxury marketing rule in the past had been based on the attitude: “If a celebrity is needed to sell the product, there is a problem with the brand.”
LVMH, Burberry and Chinese wealth – News briefs
Today in luxury marketing: LVMH fund to target Indian lifestyle arena; Burberry tape Cara Delevinge as new model; China’s venture capitalists go luxury shopping.
Luxury Daily, March 24, 2011 – Do celebrity endorsers pay off for luxury brands?
Do celebrity endorsers pay off for luxury brands?
With the passing of Elizabeth Taylor yesterday, a chapter closed in the book of glamour. Are there enough celebrity spokespersons with her stature and pulling power who can move the needle for luxury brands?
Harry Winston, LVMH and PPR – News briefs
Today in luxury marketing – Luxury retailer Harry Winston sees sparkling 2011; Tax authority checks into sale of Bulgari shares to LVMH; PPR luxury group goes green.
Luxury Daily, March 11, 2011 – Dior achieves impact of TV and print via VIVmag advertising
Marc Jacobs advances Web merchandising strategy with on-site video
Brands such as Marc Jacobs, Donna Karan and Alexander Wang have taken online merchandising to the next level by incorporating product videos into their Web sites.
Luxury Daily, March 9, 2011 – Bloomingdale’s embeds multichannel touch points into direct mail strategy